Contemporary Issues in Marketing and Management Essay

Contemporary Issues in Marketing and Management - Essay Example Also, the SPIN framework is critiqued and analysed in order to provide information about how social media can be employed to help stakeholders in the film industry to maximise their offerings and activities in relation to the production and sale of films to the wider society and community. The Internet is the largest computer network in the world. It is a platform on which most computers can connect and get access to shared information from different parts of the world and this has created a unique and distinct marketplace for people to interact. This network has been utilised by various business and corporate entities in the world and there is the possibility of the film industry using it to achieve various forms of results in their marketing and promotion of affairs. To this end, it is important to analyse the concepts of social media and viral marketing. This is because they provide the basis for the analysis of the practical application and utilisation of the Internet for business purposes. â€Å"Social media refers to the use of web-based and mobile technology to communication into an interactive dialogue† (Evans, 2012; p62). This means that social media relates to the use of the Internet to create platforms on which different people and different individuals can interact and exchange various forms of information. Social media therefore involves various social channels that changes over time. These channels offer the space within which people can interact and communicate in order to share ideas and thoughts. The audience and people who use the social spaces on the Internet take an active part in the communication and interactions on these social media channels. Thus, such media channels that exists on the Internet can be utilised by various film producers and film marketing and promotion entities to get their information and views known. This can be done through the professional use of information and data